How Betterfly Works
Betterfly is an employee benefits platform that transforms voluntary insurance into a year-round engagement engine – combining guaranteed-issue protection, preventive health insights, and measurable participation. All powered by the Betterfly app.
00:00
The Betterfly Flywheel: Our Data Engine
Betterfly operates as a flywheel, not a seasonal program. As members engage, we capture richer behavioral and preventive data. That data improves predictive models and enables more effective interventions. Better interventions drive better outcomes — reduced risk progression, stronger persistency, improved experience.
Better economics then fund richer incentives, which further strengthens engagement. The system compounds.
Everyone wins.
Here’s how.
Employees
- Insurance they actually use
- Real clarity about their health
- Ongoing guidance and motivation
- Healthy habits that stick
Employees
- Insurance they actually use
- Real clarity about their health
- Ongoing guidance and motivation
- Healthy habits that stick
Employers
- A single, cohesive benefit
- Workforce health visibility
- Year round engagement
- Measurable ROI on benefit spend
Brokers
- Higher take-up
- Higher retention
- Faster quoting
- Real time enrollment visibility